stick 2 updated 600

Date and time: Wednesday 23rd March AND Wednesday 30th March 2022, 9.30am to 1.00pm AEDT (registration from 9.15am). Registrants are to attend both sessions. (full day workshop - 2 sessions)

Venue: Via Zoom. Details will be emailed to registrants just prior to the workshop start time

Facilitator: Dr. Samantha Abbato with Rosie Pretorius

Register online by: 21 March 2022. Spaces limited to 25 participants

Fees (GST inclusive): Members $260, Non-members $425, Student member $125, Student non-member $210*
 * Students must send proof of their full-time student status to  

Workshop Overview

In the context of continued underuse and misuse and increasing “over-use” of evaluation findings, effective reporting is now more critical than ever. Technological advances beyond the evaluation box disrupt traditional evaluation reporting approaches and offer an opportunity to increase the impact of evaluation.

We bring a “pictures and stories” approach to evaluation reporting in this workshop. We encourage and facilitate the use of technological advances and a transdisciplinary environment for maximising evaluation communication and use. It is designed for professionals who need to communicate evaluation findings and want to do so with greater effect. The workshop will introduce a variety of visual reporting alternatives and techniques through practical activities. By the end, participants will be seeing evaluation and reporting in a new light.

Workshop Content

The workshop will be interactive and involve sharing experiences and hands-on activities. A review of the communication, key messaging and design principles covered in Making it Stick 1 Workshop will provide the basis for participants to experiment with innovation to create memorable reports. Case studies from the presenter's experience as part of a multidisciplinary team, including videography, graphic design, virtual reality, systems thinking and organisational psychology, will be discussed.

Throughout the workshop, participants have the opportunity to apply the learned knowledge to real-life examples in small groups. Participants will be provided opportunities to apply new skills to their own work between the workshop Zoom sessions.

Building from a review of the ‘Making it Stick 1’ introductory workshop, four main areas will be covered.

  1. Visual alternatives to the written report: Three groups of alternatives are introduced: (1) posters that incorporate visual storytelling based on qualitative evaluation evidence, (2) digital evaluation reporting with video and virtual reality and (3) online interactive visual reporting (including “showing and telling” stories through systems thinking software).
  2. Planning a visual poster report: Participants are provided the opportunity to plan a visual poster report using effective design and communication principles, pictures and stories. Together we explore how parts of this visual plan can be used to make the executive summary and other parts of the traditional written evaluation report ‘stick’.
  3. Digital storytelling: We explore storytelling methods of research and evaluation, such as digital evaluation story. We look at the contribution of rigorous qualitative analysis for story. Participants have the opportunity to apply tools and templates for storyboarding evaluation findings for facilitating a collaborative approach and clear storytelling.
  4. Building an effective visual story: We expand on storyboarding by introducing the story arc, b-roll and supporting visuals for strengthening your key messages. Build on the skills needed to effectively use the digital technology we all have at our fingertips (e.g. Smartphones and iPads).

Workshop Outcomes

This workshop is for evaluators and other professionals who would like to:

  • Use technological advances in digital and online tools to move beyond the traditional written report to incorporating visual approaches such as video and interactive online reporting;
  • Further their skills in telling an effective story based on both qualitative evaluation data using storytelling tools such as story arc, storyboard and software;
  • Learn how to use technology that is at their fingertips, such as smartphones and iPads, to capture effective images to support their story;
  • Design a visual alternative to their written report and, at the same time, use the visual story elements to increase the stickiness of their written reports.

PL competencies

This workshop aligns with competencies in the AES Evaluator’s Professional Learning Competency Framework. The identified domains are

  • Domain 1 – Evaluative attitude and professional practice;
  • Domain 3 – Culture, stakeholders and context;
  • Domain 5 – Project management;
  • Domain 6 – Interpersonal skills;
  • Domain 7 – Evaluation activities.

Who should attend?

This workshop is designed for professionals who commission, craft or use evaluation reports. It is designed as an ideal follow-on workshop for people who have completed “Making it Stick 1 – Crafting an Evaluation Report for Impact and Use”.  It is however, not essential that participants have attended Stick 1.

It will particularly benefit evaluators and other professionals at an intermediate level of evaluation report crafting.

Please note that Sam will also be facilitating Workshop: Making it Stick 1 – Impactful evaluation reporting and beyond in February 2022 and Making it Stick 3 – Impactful evaluation reporting and beyond – Visual Storytelling with numbers in May 2022 (details available early 2022).

Workshop start times

About the facilitators

Dr. Samantha Abbato is the director of a transdisciplinary consortium of professionals, including a videographer, a graphic designer, a systems-thinker, and a virtual reality practitioner. Over the past 5 years the facilitator has successfully experimented across these other disciplines to un-box evaluation reporting. She has had considerable experience in crafting evaluation reports using these multidisciplinary tools across several sectors. She regularly facilitates workshops for AES professional development and for community and health sector clients, including in report crafting (AES 2017,2018, 2020) and systems thinking for evaluation (Melbourne AES 2015).

With a passion for communication, maximising evaluation use, and a transdisciplinary approach to evaluation, the facilitator is able to offer a wealth of case studies of unboxing and increasing the impact of evaluation reporting using transdisciplinary approaches. Her most recent evaluation work includes evaluation and M&E reporting using systems thinking, videography, graphic communication, design-thinking and virtual reality. In addition, the facilitator has completed more than 100 evaluation and research reports and papers for a range of government, non-government organisations and community stakeholders, including several peer-reviewed publications in 2018 incorporating transdisciplinary approaches.

Rosie Pretorius has extensive experience in and a passion for using digital storytelling through client-centred processes for evaluation. She has a Bachelor of Human Services and Creative Industries majoring in film (QUT, 2018). Rosie has several years of experience producing and editing film content in the community and disability sectors, including evaluation story development of women with intellectual disability. She is committed to a flexible but ethical approach to the use of film in storytelling and evaluation. Rosie has a rare ability to coach those new to the use of film in evaluation in a way that makes the complicated easy, and is enabling, empowering and fun for the participant.


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